Patrick Akwu and Aghoghomena Arhere, in their article, The Liability of Brand Influencing for Defective or Inappropriate Business Promotion and Marketing: A Review of the Applicable Laws in Nigeria, interrogate how the rise of social media has fundamentally transformed marketing strategies, with businesses increasingly relying on celebrities and influencers to promote their products and services. While these endorsements significantly enhance consumer reach and acceptance, they raise critical questions about liability when the products or services are defective, misleading, or harmful. Akwu and Arhere analyze the evolving regulatory landscape in Nigeria and examine the liability of brand influencers for engaging in defective advertising practices or promoting defective products and services. Akwu and Arhere explore the dual relationship that brand influencers maintain: contractually with product manufacturers through endorsement agreements, and through common law duties of care with their audience and followers. In conclusion, Akwu and Arhere establish that influencers must exercise due diligence in business promotion, as Nigeria’s current legal regime provides avenues for consumer redress and sanctions for deceptive advertising practices.