Social media has globally evolved over the years and impacted all sectors across boards. Its advent has revolutionised communication, social interaction, and information. However, the legal basis of regulating it has been an issue of discussion, considering its impacts on privacy, freedom of expression, and digital rights generally. Confidence Mbang, in his article, The Premises for Regulating Social Media in Nigeria: A Critical Examination, adopts the doctrinal approach and analytical/comparative methodology, basically analysing statutes, policies, guidelines, case laws, journals, articles, periodicals, international standards, and best practices, amongst others. Mbang examines regulatory actions by states and whether or not it conflicts with international standards. Mbang submits that while regulation is necessary to address national security, disinformation, and other pressing concerns, the same should be balanced with the observance of digital rights in line with best practices. Mbang recommends judicial review, harmonization of laws, digital literacy, and self-regulation/co-regulation as the way forward in regulating Social media.

Patrick Akwu and Aghoghomena Arhere, in their article, The Liability of Brand Influencing for Defective or Inappropriate Business Promotion and Marketing: A Review of the Applicable Laws in Nigeria, interrogate how the rise of social media has fundamentally transformed marketing strategies, with businesses increasingly relying on celebrities and influencers to promote their products and services. While these endorsements significantly enhance consumer reach and acceptance, they raise critical questions about liability when the products or services are defective, misleading, or harmful. Akwu and Arhere analyze the evolving regulatory landscape in Nigeria and examine the liability of brand influencers for engaging in defective advertising practices or promoting defective products and services. Akwu and Arhere explore the dual relationship that brand influencers maintain: contractually with product manufacturers through endorsement agreements, and through common law duties of care with their audience and followers. In conclusion, Akwu and Arhere establish that influencers must exercise due diligence in business promotion, as Nigeria’s current legal regime provides avenues for consumer redress and sanctions for deceptive advertising practices.